Digital Marketing Specialist

Role OverviewWe are seeking a performance-driven Digital Marketing Executive to plan, execute, and optimize online marketing campaigns that generate high-quality leads and strengthen brand presence. The role focuses on digital channels, marketing automation, and data-driven growth strategies.

• Key Responsibilities1. Performance MarketingPlan and manage paid campaigns on Google Ads, Meta (Facebook/Instagram), and LinkedIn
• Optimize campaigns for lead generation, conversions, and ROI
• Conduct keyword research and manage search engine marketing (SEM)
• Run remarketing and audience retargeting campaigns
• 2. Social Media MarketingManage and grow company presence on LinkedIn, Instagram, Facebook, and other relevant platforms
• Plan monthly content calendars aligned with business goals
• Create engaging posts, reels, carousels, and professional updates
• Monitor engagement and optimize content strategy
• 3. Lead Generation & Marketing FunnelsDevelop landing pages and lead magnets
• Create and manage email marketing campaigns and automation workflows
• Nurture leads through drip campaigns and retargeting
• Work closely with the sales team to ensure lead quality and tracking
• 4. Content & Branding SupportCoordinate blogs, case studies, newsletters, and website content
• Support SEO-driven content planning
• Work with designers or use tools like Canva to create marketing creatives
• Maintain consistency in brand communication across platforms
• 5. SEO & Website ManagementImplement on-page and off-page SEO strategies
• Monitor website performance and user behavior using analytics tools
• Improve website conversions through A/B testing and optimization
• Coordinate with developers for website updates
• 6. Analytics & ReportingTrack KPIs such as CPL, CTR, conversions, and campaign ROI
• Generate weekly and monthly digital marketing performance reports
• Use insights to continuously optimize campaigns
• Required Skills & QualificationsBachelor’s degree in Marketing, Business, or related field
• 2–5 years of hands-on experience in Digital Marketing
• Strong experience in Google Ads, Meta Ads, and LinkedIn Campaign Manager
• Knowledge of SEO, SEM, and website optimization
• Experience with email marketing tools (Mailchimp, Zoho Campaigns, HubSpot, etc.)
• Familiarity with Google Analytics, Search Console, Tag Manager
• Ability to interpret data and improve campaign performance
• Strong content sense and communication skills