Digital Marketing Strategist

This is a full-time on-site role for a Digital Strategist & Business Development Executive at Samridhi Khattar Designs, based in New Delhi.

The primary objective of this role is to generate qualified leads and convert them into confirmed projects. The candidate will be responsible for planning and executing performance-driven digital marketing campaigns, running Meta (Facebook & Instagram) ads, managing social media platforms, handling incoming inquiries, and actively acquiring new clients through cold calling and follow-ups.

Key Responsibilities

• Plan, execute, and optimize Meta ad campaigns for lead generation
• Manage digital marketing funnels and track campaign performance
• Handle inbound leads and ensure timely follow-ups
• Conduct cold calls and convert prospects into clients
• Maintain proper lead records and conversion tracking
• Coordinate with the internal team for smooth client onboarding
• Work towards monthly lead and revenue targets

Qualifications

• Strong understanding of Digital Marketing and Lead Generation
• Proven experience in running Meta Ads (Facebook & Instagram)
• Experience in sales, cold calling, and business development
• Good understanding of analytics and performance marketing
• Strong communication and negotiation skills
• Target-driven and result-oriented mindset
• Experience in interiors, real estate, or luxury services is a plus
• Bachelor’s degree in Marketing, Business, or related field preferred