E-Commerce Executive

Job Title: E-commerce Executive  

We are looking for a highly skilled and performance-driven Amazon PPC Specialist who can take full ownership of our Amazon advertising and drive measurable revenue growth.

This is not a basic campaign management role. We need someone who understands the deeper connection between advertising, product ranking, profitability, and overall business performance.

You should know how to:

Use ads to improve keyword ranking

Balance ACOS vs growth

Scale profitable campaigns effectively

Reduce wasted spend

Connect ads + listing + pricing + inventory

Key Responsibilities

1. Campaign Strategy & Structure

Create and manage well-structured campaigns across:

Sponsored Products

Sponsored Brands

Sponsored Display (if applicable)

Use a mix of:

Auto + Manual campaigns (Broad, Phrase, Exact)

ASIN targeting strategies

Maintain clean and organized campaign architecture

Avoid:

Duplicate or messy campaigns

Random keyword dumping

Unstructured scaling

2. Keyword Research & Scaling

Identify high-potential keywords using:

Search Term Reports

Competitor analysis

Amazon autosuggest

Scale winning keywords aggressively

Continuously expand keyword coverage

Must understand:

Keyword intent vs traffic vs conversion

When to scale vs when to pause

3. Bid Optimization & Budget Control

Optimize bids regularly based on:

ACOS

ROAS

Conversion Rate

Placement performance

Use placement adjustments (Top of Search, Product Pages)

Allocate budget toward high-performing campaigns

Focus:

Not just lowering ACOS

But increasing revenue + profitability together

4. Search Term Mining & Waste Reduction

Analyze search term reports in detail

Identify:

Profitable keywords → move to Exact

Wasted spend → add negative keywords

Reduce ad spend leakage

This is a key differentiator between average and high-performing PPC specialists.

5. Performance Tracking & Metrics Ownership

You will be responsible for tracking and improving:

ACOS

TACOS

ROAS

CTR

Conversion Rate

CPC

Impression Share

Core understanding:

TACOS ↓ + Sales ↑ = real growth

Avoid focusing only on ACOS

6. Product Launch & Ranking Strategy

Plan and execute PPC strategies for new product launches

Use ads to:

Generate initial traction

Improve keyword rankings

Coordinate with listing and pricing teams

Important:

Ads are not just for sales — they are a ranking engine

7. Competitor & Market Analysis

Track competitor:

Ads

Pricing

Keywords

Identify gaps and opportunities

Adjust strategies based on market trends

8. Cross-Team Coordination

Work closely with:

Content Team → Improve conversion rates

Inventory Team → Avoid stockouts

Pricing Team → Maintain competitiveness

Reason:

Strong ads + weak listing = wasted budget

Required Skills & Experience

2–4 years of hands-on experience with Amazon Ads

Strong command over:

Seller Central Advertising Dashboard

Campaign Manager

Search Term Reports

Deep understanding of:

Keyword targeting

Bidding strategies

Funnel approach (Impression → Click → Conversion)

Proficiency in Excel / Google Sheets

What We Expect (Non-Negotiable)

You should be able to clearly answer:

How do you scale a campaign from ₹1 lakh to ₹5 lakh/month?

What do you do if ACOS is low but sales are stagnant?

How do you reduce TACOS?

How do you launch a new product using PPC?

What is your weekly optimization process?

If you cannot answer these clearly, this role is not for you.

Important Note (Must Read)

Only apply if you have hands-on experience managing Amazon Ads with monthly budgets of ₹10L+ and can demonstrate real growth in sales along with TACOS improvement.

Salary

₹25,000 – ₹30,000 per month

Job Timing- 9:30am - 6:30pm

Working days- Monday - Saturday