Google Ad Specialist

We are looking for an experienced and results-driven Google Ads Specialist to manage and optimize high-performing paid campaigns focused on generating quality calls for airlines, car rental companies, and other USA-based businesses. The ideal candidate must have a strong understanding of PPC strategy, call-based conversions, landing page optimization, and U.S. audience targeting. Experience with Bing Ads and other advertising platforms is essential.

Key Responsibilities

• Plan, create, and manage high-converting Google Ads Search, Display & Call Ads
• Run and optimize Call-Only and Call Extension campaigns for USA markets
• Manage PPC campaigns for airlines, car rentals, travel agencies, and other U.S. businesses
• Conduct keyword research with a focus on high-intent, call-generating keywords
• Track and optimize campaigns for CPC, CTR, CPA, and ROAS
• Create effective ad copies aligned with U.S. customer intent
• Manage and optimize campaigns on Bing Ads, ensuring cross-platform performance
• Perform A/B testing for ads, landing pages, and bidding strategies
• Monitor daily performance and prepare weekly/monthly reports
• Work closely with the marketing team to improve lead quality and reduce cost per call
• Stay updated with the latest PPC trends, Google policies, and industry best practices

Required Skills & QualificationsMinimum 2 years of hands-on experience in Google Ads

• Proven experience in call generation campaigns, especially for U.S.-based clients
• Strong expertise in Bing Ads / Microsoft Ads
• Deep understanding of bidding strategies, campaign structure, and keyword targeting
• Experience with travel-related niches (airlines, car rentals, hotels, etc.) is a strong advantage
• Ability to analyze data and make performance-driven decisions
• Knowledge of tracking tools like Google Tag Manager, Call Tracking software, and Analytics
• Excellent communication and reporting skills

Preferred QualitiesGoogle Ads Certification

• Ability to handle high budgets and scale campaigns
• Familiarity with U.S. consumer behaviour and time zones
• Strong problem-solving and creative ad-testing approach