Google Ads And Meta Ads Specialist

Google Ads & Meta Ads Specialist – Job Description

<>Google Ads Specialist – Job Description

• Plan, create, and manage campaigns on Google Ads
• Perform keyword research and search intent analysis
• Optimize bids, budgets, and targeting for maximum ROI
• Manage Search, Display, YouTube, and Shopping campaigns
• Monitor CPC, CTR, Quality Score, and conversions
• Conduct A/B testing for ad copy and landing pages
• Use Google Analytics and conversion tracking tools
• Generate performance reports and insights
• Stay updated with Google Ads policies and trends

<>Meta Ads Specialist – Job Description

• Plan, create, and manage campaigns on Meta Ads
• Define target audiences using demographics, interests, and behaviors
• Optimize campaigns for engagement, leads, and conversions
• Manage Facebook, Instagram, Messenger, and Audience Network ads
• Perform A/B testing on creatives and audience segments
• Track performance using Meta Ads Manager and pixel data
• Retarget users using custom and lookalike audiences
• Analyze results and improve campaign performance