Google Ads Specialist

Job Overview

We are looking for an experienced Google Ads Specialist to manage and optimize paid campaigns on Google Ads. The candidate should be able to plan, execute, and scale campaigns to generate high-quality leads and improve ROI.

Key Responsibilities

• Plan, create, and manage PPC campaigns on Google Ads.

• Conduct keyword research and competitor analysis.

• Manage campaigns across Search, Display, Remarketing, and YouTube Ads.

• Optimize campaigns to improve CTR, conversion rate, and ROI.

• Track and analyze campaign performance using Google Analytics.

• Manage daily campaign budgets and bidding strategies.

• Perform A/B testing on ad copies and landing pages.

• Prepare weekly and monthly performance reports.

Required Skills

• 2–4 years of hands-on experience with Google Ads.

• Strong understanding of PPC campaign structure and optimization.

• Experience with conversion tracking and remarketing campaigns.

• Familiarity with Google Analytics.

• Good analytical and reporting skills.

Preferred Qualifications

• Google Ads Certification.

• Experience with lead generation campaigns.

• Knowledge of SEO and landing page optimization.