Graphic and Web Designer

This is an execution-focused, in-house role, ideal for someone who understands beauty content, Instagram-first growth, and short-form video. You will manage content calendars end-to-end while working closely with company leadership and external freelancers. Key Responsibilities 1. Content & Organic Social Media - Create monthly content calendars for us- Write captions, hashtags, and post copy - Publish Instagram posts, Reels, and Stories consistently - Maintain clear brand tone separation between both brands - Repurpose UGC and creator content for organic posting - Create static posts, carousels, and stories using Canva or similar tools 2. Short-Form Video Editing (Reels) - Perform basic short-form video editing for Instagram Reels using CapCut, InShot, or Instagram’s native editor - Trim clips, add on-screen text and hooks, use trending audio, and adjust pacing 3. Website Content Updates - Make basic content updates on the website aligned with campaigns and social activity (e.g. homepage banners, images, text updates, FAQs) - Update product descriptions or content sections as provided by company leadership - Ensure messaging consistency between social media and the website - Coordinate with developers or external partners for technical changes 4. Coordination & Execution - Coordinate with Meta ads and UGC freelancers - Work with company leadership on direction, approvals, and priorities - Brief creators when required - Organise and manage content assets and folders 5. Community Management - Respond to comments and DMs across platforms - Maintain a warm, professional brand voice - Flag FAQs, insights, and customer feedback to company leadership 6. Reporting & Insights - Share weekly performance snapshots, including engagement, reach, saves, and bestperforming content Ideal Candidate Profile - 2–4 years experience in social media/content (beauty or skincare preferred) - Strong Instagram and short-form video understanding - Experience managing multiple brands is a plus - Organised, reliable, and execution-driven - Comfortable working with internal leadership and external freelancers Tools Instagram & Meta platforms Canva CapCut / InShot Google Drive