Lead Generation Executive

Job Summary

We are looking for a dynamic and motivated Sales & Marketing Executive who will be responsible for driving sales, generating leads, and supporting marketing activities to enhance brand visibility and revenue growth.

Key Responsibilities

Sales Responsibilities

• Identify potential customers through field visits, cold calling, and online leads.

• Conduct client meetings, presentations, and explain product/service offerings.

• Build and maintain strong relationships with new and existing clients.

• Convert leads into successful sales and achieve monthly targets.

• Prepare and submit daily/weekly sales reports.

• Follow up on inquiries and maintain proper documentation.

Marketing Responsibilities

• Support digital marketing campaigns on social media and online platforms.

• Assist in creating promotional materials such as brochures, posters, and ads.

• Coordinate with the marketing team for brand promotions and events.

• Conduct market research to understand customer needs and competitors.

• Help plan and execute offline activities such as events, seminars, and exhibitions.

• Contribute ideas for marketing strategies to improve lead generation.

Required Skills

• Strong communication and interpersonal skills.

• Good negotiation and convincing ability.

• Basic understanding of digital marketing & social media platforms.

• Ability to work independently and meet sales targets.

• Good presentation and customer-handling skills.

• Proficiency in MS Office / CRM tools (preferred).

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or any related field.

• Prior experience in sales or marketing is an added advantage.

Salary Range

• As per company standards + incentives based on performance.