Marketing Head & Content Specialist

About the Role

We are seeking a highly creative yet performance-driven Marketing Head & Content Specialist to lead and scale our brand’s digital presence. This role requires complete ownership of the marketing funnel — from strategic content creation to performance marketing and AI-powered SEO execution.

This is not a “post and forget” position. We need someone who can think strategically, execute independently, and deliver measurable results.

If you can write compelling content, design engaging creatives, and drive traffic through Google Ads and SEO — this role is for you.

Key Responsibilities

1. Content & Creative Strategy

Create high-converting blogs, website content, and social media content

Plan and execute engaging content calendars

Develop strong brand messaging and positioning

2. Multimedia Production

Design professional creatives (Canva/Adobe or similar tools)

Edit short-form videos (Reels, Ads, Promotional Clips)

3. Paid Marketing & Performance

Plan, execute, and optimize Google & Linkedin Ads campaigns (Search & Display)

Monitor KPIs and maximize ROI

Manage paid campaigns with a performance-first mindset

4. Advanced SEO & AI Integration

Execute on-page and organic SEO strategies

Use modern AI-based SEO tools for keyword research and optimization

Improve website ranking and drive organic growth

5. Social Media & Channel Management

Maintain consistent posting across all major platforms

Track engagement and optimize content performance

6. Data & Reporting

Monitor website traffic, ad performance, and lead conversions

Prepare daily/weekly performance reports

Analyze data and adjust strategies accordingly

7. Market Research

Analyze competitors and industry trends

Identify growth opportunities and content gaps

Skills & Requirements

Minimum 3+ years of experience in B2B Digital Marketing

Strong expertise in On-Page SEO & Organic Growth Strategies

Hands-on experience managing Google Ads campaigns

Proficiency in Canva, Adobe Premiere, or similar design/video tools

Excellent English writing and communication skills

Strong understanding of Google Analytics and performance tracking

Ability to manage multiple projects independently

Why Join Us?

Creative freedom to experiment with modern marketing and AI tools

Direct impact on brand growth and business performance

Fast-paced, performance-oriented work environment

Opportunity to lead and build the marketing department as we scale