Marketing Manager

A Marketing Manager in the Lighting Industry is responsible for promoting and selling lighting products such as LED lights, streetlights, industrial fixtures, and smart lighting solutions to both government and private sector clients.

For the government sector, the manager handles tender participation, prepares technical and commercial proposals, and ensures compliance with procurement rules and industry standards. They coordinate with municipal corporations, public works departments, and other government authorities to secure infrastructure and public lighting projects.

For the private sector, the role involves managing distributors and dealers, developing new business with builders, contractors, architects, and corporate clients, and increasing market share. The manager plans product launches, pricing strategies, and promotional campaigns to drive sales growth.

Strong knowledge of LED technology, energy-efficient lighting solutions, and lighting standards is important. The role also requires good negotiation skills, relationship management, and the ability to meet revenue targets.