Marketing Manager

Role Overview:

Shree Sharda Group is seeking an experienced and execution-driven Marketing Manager to lead and manage end-to-end marketing activities across digital platforms and on-ground locations in Delhi.

The role requires a professional with proven experience in Food & Beverage (F&B) marketing, capable of planning and implementing marketing initiatives that enhance brand visibility, increase customer footfall, and support overall sales growth across outlets.

This position demands strong coordination skills, practical understanding of retail and mall marketing environments, vendor management capabilities, and the ability to ensure flawless execution of marketing plans at the ground level. The ideal candidate should be equally comfortable with content planning, promotional strategy, and on-site implementation of branding and marketing activities.

Core Responsibilities:

1. Social Media & Content Management - Create and manage monthly content calendars for social platforms.

• Plan content, captions, reels, offers, and campaign ideas specifically for F&B promotions.
• Shoot and edit basic photos/videos/reels using tools like Canva, InShot, CapCut, VN, etc.
• Coordinate with designers for creatives and ensure timely posting.
• Monitor engagement and improve content strategy to increase footfall and sales.

2. F&B Brand Promotions & Sales Boosting (Key Responsibility)Plan and execute promotional activities, offers, and events to increase walk-ins and conversions.

• Create marketing ideas to boost outlet visibility and customer engagement.
• Work closely with outlet teams to align marketing with sales goals.

3. Branding & Promotional Materials - Plan and execute branding such as standees, posters, menu displays, danglers, kiosks, etc.

• Ensure strong brand visibility across outlets and locations.

4. Mall Management & On-Ground Coordination (Critical Part)Coordinate with mall management teams for branding permissions, kiosks, events, and promotional activities.

• Handle emails, documentation, approvals, and vendor entry formalities.
• Plan and execute events and promotional activities within malls.
• Visit locations to ensure proper execution.

5. Vendor & Agency Management - Coordinate with printers, fabricators, designers, and agencies.

• Negotiate rates and ensure timely and quality delivery.

6. Execution & Field Work - Regular site visits to outlets/malls to ensure marketing execution.

• Solve on-ground branding or promotion issues.

7. Planning, Budgeting & Reporting - Prepare marketing plans aligned with sales targets.

• Maintain budgets and submit weekly reports.
• Suggest innovative and cost-effective marketing ideas.
• Skills & Competencies Required - Strong understanding of social media and content planning.
• Basic knowledge of photo/video editing tools.
• Experience in F&B / Restaurant / QSR marketing is mandatory.
• Experience in mall/retail marketing coordination preferred.
• Strong coordination and execution skills.
• Practical knowledge of branding materials and vendors.

Experience & Qualification:

• 3–6 years of marketing experience, preferably in F&B industry.
• Graduate in any discipline (Marketing/Media preferred).
• Practical experience is more important than degree.

What We Expect:

The candidate should be able to:

• Increase footfall and sales through marketing efforts.
• Independently manage end-to-end marketing execution.
• Handle multiple stakeholders and on-ground challenges.
• Take ownership of marketing for F&B brands.