Media Buyer (PPC)

🏢 About Addtitans Digital

Addtitans Digital is a growth-focused digital partner accelerating product adoption across Indian and global mobility markets. Founded by industry veterans from Telecom, Regulatory, and Application ecosystems, we work closely with leading technology platforms to track consumer behavior and optimize go-to-market strategies.

We specialize in high-impact, cost-efficient performance marketing solutions, including CPI, CPA, CPL, and pre-embed campaigns for startups and enterprise OEMs. With a strong pan-India presence and deep market intelligence, we deliver scalable, data-driven growth outcomes.

💼 Role Overview

We are looking for a Performance Marketing Specialist (Media Buyer) to join our Delhi-based team. This role is focused purely on paid media buying and performance optimization across Google, Meta, and other paid channels.

The ideal candidate is highly analytical, ROI-focused, and experienced in managing large-scale performance campaigns with clear ownership of budgets, creatives, funnels, and results.

🔧 Key Responsibilities

Paid Media & Campaign Management

• Plan, execute, and scale paid campaigns across Google Ads (Search, Display, YouTube, UAC) and Meta Ads (Facebook & Instagram).
• Manage CPI, CPA, CPL, and ROAS-driven campaigns for apps and web-based products.
• Own end-to-end campaign setup including targeting, budgeting, bidding, creatives, and tracking.

Optimization & Performance Scaling

• Continuously optimize campaigns to improve CTR, CVR, CPI/CPA, ROAS, and LTV.
• Perform A/B testing on ad creatives, audiences, placements, and landing pages.
• Analyze funnels and user behavior to identify drop-offs and scale winning campaigns.

Analytics, Tracking & Reporting

• Monitor daily performance using Google Analytics, Ads dashboards, and attribution tools.
• Ensure correct implementation of conversion tracking, pixels, SDKs, and events via Google Tag Manager or app trackers.
• Prepare performance reports with actionable insights for internal and client stakeholders.

Cross-Team Collaboration

• Work closely with creative, content, and tech teams to align messaging, visuals, and landing pages with campaign goals.
• Coordinate with account managers and clients to align paid media strategy with business objectives.

Market & Platform Awareness

• Stay updated on platform algorithm changes, ad policies, new formats, and industry trends.
• Identify new growth opportunities across channels, geographies, and audience segments.

✅ Qualifications & Skills

• 1+ years of hands-on experience as a Media Buyer / Performance Marketer.
• Strong expertise in Google Ads and Meta Ads (mandatory).
• Proven experience managing CPI, CPA, CPL, and performance-driven budgets.
• Deep understanding of audience targeting, bidding strategies, attribution models, and funnel optimization.
• Experience with Google Analytics, Google Tag Manager, Firebase, Appsflyer/Adjust (preferred).
• Strong analytical mindset with the ability to translate data into growth actions.
• Excellent communication and coordination skills.
• Bachelor’s degree in Marketing, Business, or a related field.

⭐ Bonus Skills

• Experience in app marketing, UAC campaigns, or OEM/startup ecosystems.
• Exposure to international campaigns or large-scale budget handling.

🎯 Why Join Addtitans Digital?

• Work directly with industry veterans and high-growth products.
• Hands-on ownership of large-scale performance budgets and strategy.
• Exposure to Indian and global mobility markets.
• Fast-paced environment with real opportunities for career growth and leadership.