We are seeking a results-driven Paid Media Specialist with deep expertise in Meta (Facebook, Instagram) Ads and Google Ads to lead and optimize paid advertising campaigns across multiple geographies. The ideal candidate has a proven track record of managing high-performing campaigns both domestically and internationally, with strong analytical skills and a keen eye for detail.

• Key Responsibilities:Plan, execute, and optimize paid ad campaigns on Meta (Facebook, Instagram) and Google (Search, Display, YouTube) platforms.
• Strategize for and execute campaigns targeting both domestic and international audiences across different time zones, demographics, and cultural segments.
• Develop and manage ad creatives, copy, targeting, bidding strategies, and landing page recommendations.
• Conduct A/B testing on ad creatives, audience segments, and landing pages.
• Monitor performance KPIs (CPC, CPA, ROAS, CTR, etc.) and create detailed performance reports.
• Implement retargeting strategies, lookalike audiences, and audience segmentation.
• Stay updated with the latest trends and platform updates from Meta and Google ecosystems.
• Collaborate with design, content, and sales teams to align campaign goals with broader business objectives.
• Qualifications:3+ years of experience in Meta and Google advertising.
• Demonstrated success managing ad budgets across multiple markets and countries.
• Google Ads and/or Meta Blueprint certifications (preferred).
• Hands-on experience with tools like Google Analytics, Data Studio, Facebook Ads Manager, and Google Tag Manager.
• Strong analytical, communication, and project management skills.
• Ability to work independently and adapt strategies for different cultural contexts and markets.
• Nice to Have:Experience with eCommerce, SaaS, or B2B marketing.
• Familiarity with other platforms like LinkedIn Ads, TikTok Ads, or programmatic advertising.
• Knowledge of multilingual or local market nuances.
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Compensation:[Insert Salary Range or Mention "Competitive and Based on Experience"]

How to Apply:Send your resume, portfolio of past campaigns, and a brief explanation of your most successful campaign to info@xntrova.com.