Performance Marketing Executive

We are looking for a results-oriented Performance Marketing Executive (Female) with at least one year of hands-on experience managing paid advertising campaigns across digital platforms. This role is ideal for someone who understands numbers, audience behavior, and optimization discipline, and can translate ad spend into measurable business outcomes such as leads, conversions, and revenue.

• Key ResponsibilitiesPlan, execute, and optimize paid campaigns across Meta platforms (Facebook and Instagram) and Google Ads
• Manage lead generation, traffic, and conversion-focused campaigns aligned with business goals
• Create and test ad copies, headlines, creatives, and audience segments to improve performance
• Monitor daily campaign performance including CPL, CPA, CTR, ROAS, and conversion rates
• Conduct A/B testing on creatives, copies, audiences, and landing pages
• Coordinate with design, content, and landing page teams for ad creatives and funnel alignment
• Track pixel events, conversions, and basic analytics using Meta Ads Manager and Google Analytics
• Prepare weekly and monthly performance reports with clear insights and action points
• Identify scaling opportunities and budget optimization strategies
• Stay updated with platform policy changes, ad formats, and performance trends
• Required Skills & QualificationsMinimum 1 year of experience in performance or paid digital marketing
• Strong working knowledge of Meta Ads Manager
• Basic understanding of Google Ads (Search and Display preferred)
• Clear understanding of lead generation and conversion funnels
• Ability to analyze data and take optimization decisions
• Strong attention to detail and execution discipline
• Ability to write simple, conversion-focused ad copy in English (Hindi is a plus)
• Experience managing multiple campaigns or accounts simultaneously
• Preferred (Good to Have)Agency experience or handling multiple client accounts
• Experience with real estate, education, services, or D2C lead generation
• Knowledge of landing page optimization and CRO basics
• Familiarity with tools like Google Analytics, GTM, or CRM integrations
• Understanding of remarketing and audience scaling strategies
• What We OfferGrowth-focused and performance-driven work environment
• Opportunity to manage real budgets and high-impact campaigns
• Hands-on exposure to scaling strategies and advanced optimization
• Work across diverse industries and business models
• Clear learning curve in paid media, analytics, and performance strategy