PPC Executive (Meta ADs)

Roles and Responsibilities:

• Plan, create, and manage Meta (Facebook & Instagram) ad campaigns to achieve performance goals (leads, sales, or engagement).
• Conduct audience research, ad copy creation, and creative testing to improve ROI.
• Monitor and optimize campaigns daily for CPC, CTR, CPA, and ROAS.
• Set up and manage Facebook Pixel, Conversion API, and custom events to track accurate campaign performance.
• Collaborate with the design and content team for effective ad creatives.
• Implement and manage marketing automation workflows (email drip campaigns, lead nurturing, re-engagement, etc.).
• Integrate CRM and automation tools (like HubSpot, Zoho, Active Campaign, or similar) with Meta Ads for smooth lead flow.
• Generate weekly and monthly performance reports with insights and improvement suggestions.
• Stay updated with the latest Meta policies, trends, and algorithm updates.

Requirements:

• Proven experience managing Meta Ads campaigns (Facebook & Instagram) with measurable results.
• Deep understanding of Meta Ads Manager, Pixel, and Conversion API setup.
• Knowledge of marketing automation tools (HubSpot, Zoho, Active Campaign, Mailchimp, or similar).
• Strong analytical skills and proficiency in Google Sheets / Excel for data tracking.
• Ability to handle end-to-end campaign management — from strategy to reporting.
• Basic knowledge of Google Tag Manager and tracking setups is a plus.
• Excellent communication and coordination skills to work with multiple teams.
• Minimum 2-3 years of experience in Meta Ads and marketing automation.