PPC Manager
Yoroto International
PPC Manager
Yoroto International
Karol Bagh, New Delhi
₹20,000 - ₹40,000 monthly
Fixed
₹20000 - ₹40000
Earning Potential
₹40,000
Job Details
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38 applicants
Job Description
Responsibilities:
Strategy Development:
- Develop comprehensive PPC strategies aligned with overall marketing goals and objectives.
- Identify target audience segments and devise tailored campaign approaches to maximize ROI.
- Continuously evaluate and refine strategies based on industry trends and campaign performance.
Campaign Management:
- Lead the planning, implementation, and optimization of PPC campaigns across various platforms (Google Ads, Bing Ads, Social Media, etc.).
- Oversee keyword research, ad copy creation, and bid management to ensure optimal campaign performance.
- Monitor campaign budgets, bids, and performance metrics to achieve target KPIs.
Team Leadership:
- Provide guidance and mentorship to a team of PPC specialists, fostering a culture of collaboration and excellence.
- Set clear goals and expectations for team members and provide regular feedback and performance evaluations.
- Coordinate workload distribution and prioritize tasks to ensure efficient campaign execution.
Analytics and Reporting:
- Utilize data analytics tools to track campaign performance, identify trends, and generate actionable insights.
- Prepare regular reports on key metrics, performance trends, and actionable recommendations for optimization.
- Present findings and recommendations to senior management and stakeholders.
Continuous Improvement:
- Stay updated on industry trends, emerging technologies, and best practices in PPC advertising.
- Experiment with new strategies, ad formats, and targeting options to improve campaign effectiveness.
- Implement testing methodologies to optimize ad creatives, landing pages, and targeting parameters.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field. Advanced degree preferred.
- Proven experience in managing PPC campaigns, with at least 3 years of experience in a managerial role.
- Expertise in Google Ads, Bing Ads, Social Media platforms, and other PPC platforms, with a strong track record of driving results.
- In-depth knowledge of keyword research, ad copywriting, bid management, and campaign optimization techniques.
- Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
- Excellent leadership and team management abilities, with a focus on fostering collaboration and driving results.
- Exceptional communication and presentation skills, with the ability to effectively communicate with clients and stakeholders.
- Google Ads certification and other relevant certifications are highly desirable.
Job role
Work location
Karol Bagh, New Delhi, Delhi, India
Department
Marketing / Brand / Digital Marketing
Role / Category
Digital Marketing
Employment type
Full Time
Shift
Day Shift
Job requirements
Experience
Min. 3 years
Education
Graduate
Past role/category experience
Brand Marketing, Digital Marketing
English level
Good (Intermediate / Advanced) English
Gender
Any gender
About company
Name
Yoroto International
Address
Karol Bagh, New Delhi, Delhi, India
Job posted by Yoroto International
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