PPC Manager

Yoroto International

Karol Bagh, New Delhi

₹20,000 - ₹40,000 monthly

Fixed

20000 - ₹40000

Earning Potential

40,000

Work from Office

Full Time

Min. 3 years

Good (Intermediate / Advanced) English

Job Details

Interview Details

Job highlights

38 applicants

Job Description

Responsibilities:

Strategy Development:

  • Develop comprehensive PPC strategies aligned with overall marketing goals and objectives.
  • Identify target audience segments and devise tailored campaign approaches to maximize ROI.
  • Continuously evaluate and refine strategies based on industry trends and campaign performance.

Campaign Management:

  • Lead the planning, implementation, and optimization of PPC campaigns across various platforms (Google Ads, Bing Ads, Social Media, etc.).
  • Oversee keyword research, ad copy creation, and bid management to ensure optimal campaign performance.
  • Monitor campaign budgets, bids, and performance metrics to achieve target KPIs.

Team Leadership:

  • Provide guidance and mentorship to a team of PPC specialists, fostering a culture of collaboration and excellence.
  • Set clear goals and expectations for team members and provide regular feedback and performance evaluations.
  • Coordinate workload distribution and prioritize tasks to ensure efficient campaign execution.

Analytics and Reporting:

  • Utilize data analytics tools to track campaign performance, identify trends, and generate actionable insights.
  • Prepare regular reports on key metrics, performance trends, and actionable recommendations for optimization.
  • Present findings and recommendations to senior management and stakeholders.

Continuous Improvement:

  • Stay updated on industry trends, emerging technologies, and best practices in PPC advertising.
  • Experiment with new strategies, ad formats, and targeting options to improve campaign effectiveness.
  • Implement testing methodologies to optimize ad creatives, landing pages, and targeting parameters.


Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field. Advanced degree preferred.
  • Proven experience in managing PPC campaigns, with at least 3 years of experience in a managerial role.
  • Expertise in Google AdsBing AdsSocial Media platforms, and other PPC platforms, with a strong track record of driving results.
  • In-depth knowledge of keyword research, ad copywriting, bid management, and campaign optimization techniques.
  • Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
  • Excellent leadership and team management abilities, with a focus on fostering collaboration and driving results.
  • Exceptional communication and presentation skills, with the ability to effectively communicate with clients and stakeholders.
  • Google Ads certification and other relevant certifications are highly desirable.


Job role

Work location

Karol Bagh, New Delhi, Delhi, India

Department

Marketing / Brand / Digital Marketing

Role / Category

Digital Marketing

Employment type

Full Time

Shift

Day Shift

Job requirements

Experience

Min. 3 years

Education

Graduate

Past role/category experience

Brand Marketing, Digital Marketing

English level

Good (Intermediate / Advanced) English

Gender

Any gender

Interview details

Interview mode

In person

Interview address

Karol Bagh, New Delhi, Delhi, India

About company

Name

Yoroto International

Address

Karol Bagh, New Delhi, Delhi, India

Job posted by Yoroto International

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