Regional Sales Manager

We are looking for an aggressive, target-driven Sales Manager from the Industrial Lubricant marketing field with strong exposure to Metal Working Fluids (MWF). The candidate must have a proven track record of achieving sales targets, building markets across multiple regions, managing and expanding a dealer/distributor network and generating new business from manufacturing clusters.

This role is for a sales hunter who can open new territories, onboard dealers, and win industrial accounts.

Key Responsibilities

1) Sales Growth & Business DevelopmentDrive industrial lubricant sales across assigned regions (multiple states/territories).

Generate leads, convert industrial customers & close recurring business. Deliver monthly/quarterly sales targets with a consistent performance record.

Identify high-potential industries: machining, auto ancillaries, CNC job shops, forging, casting, heavy engineering, etc.

2) Metal Working Fluids (MWF) ExpertiseHandle and grow portfolio including :

soluble cutting oils, semi-synthetic, synthetic, neat cutting oils, tapping fluids, rust preventive oils, metal cleaners, drawing lubricants.

Support customers with selection, application guidance, and troubleshooting for MWF performance.

3) Dealer / Distributor Network DevelopmentManage and grow existing dealer/distributor network for industrial lubricants.

Appoint new dealers in new regions, build channel plans, and ensure billing productivity.

Create dealer targets, monitor secondary sales & execute promotions in the market.

4) Market Expansion & Territory BuildingMap new territories, competitor tracking, pricing intelligence & customer segmentation.

Execute region-wise activity plan: industrial visits, demos, trials and conversions.

Build relationships with plant owners, maintenance heads, production managers, purchase teams.

5) Reporting & CoordinationMaintain sales pipeline, forecasting & weekly activity reports.

Coordinate with technical/support team for trials and customer success.

Ensure collections follow-up and healthy outstanding control.

Candidate Profile

(Must-Have)5–7 years in Industrial Lubricants sales & marketing (mandatory).

Strong hands-on knowledge of Metal Working Fluids and industrial applications.

Proven sales track record (target achievement, territory growth).

Experience handling dealer/distributor network & ability to appoint new dealers.

High energy, aggressive in the market, strong negotiation & closing skills.

Willing to travel extensively across regions.

Good communication, relationship-building & market execution mindset.

Preferred SkillsExposure to industrial clusters (ex: Pune, Aurangabad, Ahmedabad, Rajkot, NCR, Ludhiana, Chennai, Coimbatore, Bengaluru, Indore etc.).

Experience in competitor conversion and product trial management.

Knowledge of industrial lubrication categories beyond MWF (hydraulic oils, gear oils, compressor oils, greases, specialty oils).