Sales Executive

Role: Field Sales / GT Sales Executive

Target outlets: Kirana shops, pan shops, “theke” chakna counters, small bakeries, micro-GT counters (E-category)

Role Objective

Acquire and activate small GT outlets in assigned territory, drive repeat ordering, and ensure basic in-store visibility and availability. 

Key Responsibilities

Outlet acquisition: Identify, pitch, and convert new E-category GT outlets on a daily beat plan.

● Onboarding & activation: Ensure first order + product placement + basic signage/visibility.

● Order generation: Take secondary orders, push the right SKUs, and maintain a healthy outlet-level run-rate.

● Relationship management: Build rapport with owners/staff; handle objections, price sensitivity, and competitor switching.

● Availability & visibility: Ensure stock availability, correct pricing communication, and minimum display standards.

● Collections: Work with distributors on follow up on payments/credit recovery as per company policy (wherever required).

● Market intelligence: Track competitor activity, schemes, pricing, and new openings; report daily/weekly.

● Reporting: Daily outlet visits, new leads, conversions, orders, and issues logged in CRM/WhatsApp format.