Sales Manager

• JOB DESCRIPTION (JD) Core Responsibilities A. School Outreach & Tie-upsIdentify and approach schools (CBSE, ICSE, State Board, Private).
• Pitch Abacus, Vedic Maths, Phonics & English programs to:
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• School owners
• Principals
• Academic coordinators
• Arrange demo classes / workshops for decision-makers.
• Convert demos into annual contracts / book adoptions.
•  B. Marketing Strategy & BrandingDesign annual & quarterly marketing plans.
• Create campaigns for:
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• New academic sessions
• Teacher training programs
• New book launches
• Strengthen brand positioning as academic partner, not just a book seller.
•  C. Channel Partner & Trainer NetworkRecruit and manage:
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• Franchise partners
• Independent trainers
• School coordinators
• Support them with:
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• Marketing material
• Sales scripts
• Demo support
•  D. Digital & Offline MarketingOversee:
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• Website content
• WhatsApp campaigns
• Email marketing to schools
• Social media (LinkedIn, Facebook, Instagram)
• Coordinate printing of:
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• Brochures
• Posters
• Sample books
• Teacher manuals

(They don’t need to design everything but must manage vendors/freelancers.)

•  E. Sales Support & Lead ManagementTrack:
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• Leads from ads, exhibitions, referrals
• Conversion ratios
• Coordinate with sales executives (if any).
• Ensure follow-ups with schools are happening on time.
•  F. Reporting & AnalysisDaily, weekly, monthly reporting to you.
• Track ROI of:
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• School visits
• Ads
• Exhibitions
• Suggest improvements based on data.
•  2. IDEAL CANDIDATE PROFILE Education & ExperienceMBA / PG Diploma in Marketing (preferred)
• 3–7 years experience in:
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• School marketing
• Education products
• Ed-tech / publishing (BIG PLUS)
•  Skills RequiredExcellent communication & presentation skills
• Comfortable talking to school management
• Strategic thinking + execution ability
• Basic digital marketing knowledge
• Strong follow-up discipline
•  Personality TraitsConfident
• Target-driven
• Well-organized
• Respectful toward educators
•