Search Engine Optimization Executive

Indo European Educational Services Private Limited

Janak Puri, New Delhi

₹25,000 - ₹35,000 monthly

Fixed

₹25000 - ₹35000

Earning Potential

₹35,000

Work from Office

Full Time

Min. 3 years

Basic English

Job Details

Interview Details

Job highlights

6 applicants

Benefits include: Joining Bonus, Annual Bonus, PF, Accommodation

Job Description

  • Key Responsibilities:Keyword Research and Analysis:

  • Conduct thorough keyword research to identify opportunities for increasing organic search rankings.
  • Use tools like Google Keyword Planner, SEMrush, Ahrefs, or Ubersuggest to generate keywords and analyze competitor strategies.
  • On-Page Optimization:

  • Optimize website pages for target keywords, ensuring proper meta tags, headings, URL structure, and internal linking.
  • Collaborate with content teams to create SEO-friendly content and optimize existing content.
  • Monitor keyword performance and recommend content improvements.
  • Technical SEO:

  • Work with the development team to resolve website technical issues (e.g., site speed, mobile-friendliness, crawl errors, etc.).
  • Implement schema markup, structured data, and XML sitemaps to enhance search engine visibility.
  • Ensure proper indexation and crawlability of the website.
  • Link Building & Outreach:

  • Develop and implement an effective link-building strategy to acquire quality backlinks.
  • Monitor backlink profiles and ensure compliance with Google’s quality standards.
  • Identify opportunities for guest posting, influencer outreach, and PR campaigns.
  • SEO Audits and Reporting:

  • Conduct regular SEO audits to identify areas for improvement and implement action plans.
  • Provide monthly reports on SEO performance, ranking changes, and traffic growth using tools like Google Analytics and Google Search Console.
  • Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.
  • Content Optimization:

  • Work closely with the content team to ensure that all content is optimized for SEO and user experience.
  • Help create content calendars with SEO-driven topics, ensuring keyword integration throughout content.
  • Competitor Analysis:

  • Continuously monitor competitor websites and SEO strategies.
  • Analyze their backlink profiles, keywords, and ranking strategies to stay ahead.
  • Local SEO (if applicable):

  • Optimize the business’s Google My Business (GMB) listing and local citations.
  • Ensure consistency of NAP (Name, Address, Phone) information across various local directories.
  • Collaboration and Cross-Functional Support:

  • Collaborate with marketing, content, and design teams to ensure that SEO best practices are integrated into all aspects of digital content and strategy.
  • Support paid media campaigns (PPC) by providing SEO insights and recommendations.


Job role

Work location

Indo European - Language Centre, near Dharam Marg, below Chaayos Cafe, Block B3, Janakpuri, New Delhi, Delhi, India

Department

Marketing / Brand / Digital Marketing

Role / Category

Digital Marketing

Employment type

Full Time

Shift

Day Shift

Job requirements

Experience

Min. 3 years

Education

Graduate

English level

Basic English

Gender

Any gender

About company

Name

Indo European Educational Services Private Limited

Address

Indo European - Language Centre, near Dharam Marg, below Chaayos Cafe, Block B3, Janakpuri, New Delhi, Delhi, India

Job posted by Indo European Educational Services Private Limited

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