Senior E-Commerce Manager

OverviewThe Senior E-Commerce Manager is responsible for leading the digital commerce strategy and driving online revenue growth across all e-commerce channels. This role oversees online operations, digital marketing performance, site experience, and cross-functional coordination to deliver best-in-class customer journeys and achieve commercial targets.

Key Responsibilities

• 1. Strategy & LeadershipDevelop and implement the overall e-commerce strategy aligned with company goals.
• Own revenue, profit margin, and online sales targets (P&L responsibility).
• Lead, mentor, and manage the e-commerce team (marketing, merchandising, operations).
• Identify new growth opportunities, emerging trends, and competitive insights.

2. E-Commerce Operations

.Oversee daily operations of the website and online marketplace channels.

• Ensure product listings, pricing, inventory accuracy, and promotions are executed properly.
• Manage order fulfilment, shipping performance, and post-purchase experience.
• Coordinate with supply chain, logistics, IT, and customer service teams.
• 3. Digital Marketing & GrowthDevelop performance marketing strategies (SEO, SEM, paid social, email automation, affiliates).
• Optimize conversion rate, average order value (AOV), and customer lifetime value (CLV).
• Conduct A/B testing to improve UX, site navigation, and checkout performance.
• Manage agency partners for performance marketing, SEO, and creative needs.
• 4. Data & AnalyticsMonitor KPIs: traffic, conversion, CAC, ROAS, retention, and customer behavior.
• Create performance dashboards and regular business reviews for leadership.
• Use data to guide decisions on promotions, assortment, and content optimization.
• 5. Marketplace Management (if applicable)Oversee Amazon, Noon, Walmart, eBay, or other marketplace channels.
• Optimize product content, pricing, ads, ratings, and reviews.
• Drive marketplace sales growth and manage account health.
• 6. Customer ExperienceEnsure a seamless, user-friendly online shopping experience.
• Drive improvements in site speed, mobile performance, search functionality, and personalization.
• Reduce cart abandonment and improve checkout flow.
• 7. Stakeholder & Vendor ManagementManage external partners: digital agencies, tech providers, payment gateways, and 3PLs.
• Collaborate with internal teams: marketing, finance, product, IT, supply chain.
• Lead cross-functional projects related to e-commerce expansion.
• Qualifications & SkillsEducation & ExperienceBachelor’s degree in Business, Marketing, E-Commerce, or related field (MBA preferred).
• 9 years of experience in e-commerce, digital marketing, or online retail.
• Proven experience managing an e-commerce P&L and leading teams.
• Experience with major platforms (Shopify, Magento, Salesforce Commerce, WooCommerce, etc.).
• Technical SkillsStrong knowledge of Google Analytics, GA4, Data Studio, Power BI, or similar tools.
• Experience with CMS, CRM, and marketing automation tools.
• Understanding of UX/UI principles, A/B testing, and funnel optimization.
• Soft SkillsStrategic thinker with strong leadership capabilities.
• Excellent communication, presentation, and stakeholder management.
• Results-driven, analytical, and able to thrive in a fast-paced environment.