Senior Sales Manager

Job Responsibilities

• Sales ManagerLead, manage, and monitor the sales team to achieve monthly, quarterly, and annual sales targets.
• Prepare and review daily, weekly, and monthly sales reports, performance dashboards, and MIS for management.
• Design and implement sales strategies to improve revenue growth, market penetration, and customer acquisition.
• Create tour plans and field visit schedules for sales executives and ensure effective market coverage.
• Track sales team productivity, follow-ups, conversions, and closure ratios.
• Handle and manage key clients through calls, meetings, and relationship-building activities.
• Resolve customer queries, complaints, and escalations to ensure high customer satisfaction.
• Coordinate with marketing, accounts, production, and dispatch teams for smooth order execution.
• Monitor leads, enquiries, and pipelines; ensure timely follow-ups and closures.
• Analyze market trends, competitor activities, and customer feedback to refine sales plans.
• Train, guide, and motivate the sales team to improve skills, discipline, and performance.
• Ensure compliance with company sales policies, pricing structures, and credit norms.
• Support management in forecasting demand and planning sales targets.

• Key Skills & Technical CompetenciesAdvanced Excel – MIS creation, Pivot Tables, VLOOKUP/XLOOKUP, IF formulas, dashboards, and data analysis.
• Google Sheets – Real-time reporting, formulas, data validation, sharing controls, and team collaboration.
• Dashboard & Reporting Tools – Sales dashboards for targets vs achievement, lead tracking, and performance monitoring.
• CRM & Lead Management Systems – Managing leads, follow-ups, customer data, and sales pipelines.
• Data Analysis & Forecasting – Ability to analyze sales data and support decision-making.
• Communication & Negotiation Skills – Strong verbal and written communication with clients and internal teams.
• Team Management & Leadership – Coaching, motivation, and performance improvement.
• Planning & Time Management – Tour planning, scheduling, and prioritization of sales activities.