SEO Executive

Pay: ₹15,000.00 - ₹25,000.00 per month

Job description:

We are TSE Trading Institute, a fast-growing education and trading-focused brand dedicated to helping individuals build financial skills, master trading, and achieve consistent growth in the markets.

Our focus is on building a trusted, high-authority brand in the trading and financial education space, driving both online course enrollments and offline program participation.

We believe SEO is not just about rankings it’s about capturing intent, building authority, and driving consistent organic growth and conversions.

We are looking for an experienced, execution-focused SEO Expert who can take ownership of our organic growth and scale it strategically.

Role Overview

We are hiring a results-oriented SEO Expert to manage and grow our organic presence across:

• Google Search (On-page & Off-page SEO)
• YouTube SEO (for video discoverability)
• Website & Blog content optimization
• Keyword-driven landing pages

This role requires someone who understands:

• Educational brand positioning in search
• Search intent and user psychology (especially aspiring traders & learners)
• Content that ranks, educates, and converts
• SEO-driven funnels for lead generation (courses, webinars, programs)

You will work closely with the founder and play a key role in shaping how TSE ranks and is discovered online.

Key Responsibilities

SEO Strategy & Organic Growth

• Build and execute a comprehensive SEO strategy aligned with business goals
• Improve rankings, organic traffic, and domain authority in the trading niche

Keyword Research & Content Planning

• Identify high-intent keywords for courses, trading education, and finance topics
• Plan SEO-driven content (blogs, landing pages, pillar content)

On-Page & Technical SEO

• Optimize website pages, blog content, and landing pages
• Improve site structure, internal linking, and technical health (speed, indexing, etc.)

Content Optimization & SEO Writing

• Collaborate with writers/designers to create SEO-friendly content
• Ensure content is optimized for both ranking and conversions

Lead Generation & Funnel Optimization

• Build SEO funnels that drive leads for webinars, courses, and programs
• Optimize landing pages for higher conversions

Off-Page SEO & Authority Building

• Execute backlink strategies (guest posting, outreach, partnerships)
• Build domain authority in the finance/trading niche

Analytics, Reporting & Optimization

• Track performance (traffic, rankings, leads, conversions)
• Continuously optimize based on data and insights

What We’re Looking For

Experience & Skills

• 3–4+ years of hands-on SEO experience (education, finance, or personal brands preferred)
• Strong understanding of keyword research and search intent
• Proven track record of driving organic traffic and leads
• Knowledge of on-page, off-page, and technical SEO

Tools & Execution

• Experience with tools like Google Analytics, Search Console, Ahrefs, SEMrush, etc.
• Basic understanding of CMS platforms (WordPress preferred)
• Ability to work with content teams and give clear SEO briefs
• Highly organized and deadline-driven

Mindset & Personality

• Strategic thinker with strong execution ability
• Takes ownership and works independently
• Data-driven and detail-oriented
• Comfortable working directly with founders
• Understands that SEO is a revenue and growth channel, not just rankings

How to Apply

Please share:

• Your resume
• Examples of websites/projects you’ve worked on
• A short note covering:
• Your experience with education/finance/D2C brands
• Your approach to using SEO for lead generation and conversions

Work Location: In person