Key Responsibilities:

• Perform keyword research focused on fabric-related search intent (e.g., bridal, festive, ethnic)
• Optimize product, category, and landing pages (titles, meta, schema, alt texts)
• Improve Local SEO for our Lajpat Nagar store (Google Business Profile, citations, reviews)
• Develop and manage a blog/content plan around fabric trends and guides
• Conduct regular site audits for speed, mobile-friendliness, and technical issues
• Build high-quality backlinks through outreach and industry directories
• Track performance using GA4 and Search Console; share monthly SEO reports
• Coordinate with paid ads and social media teams for keyword and content alignment