SEO Specialist

Key Responsibilities

• Develop, implement, and manage comprehensive SEO strategies to increase organic traffic, search rankings, and conversions.
• Conduct in-depth keyword research and competitor analysis to identify opportunities and gaps.
• Optimize website structure, content, metadata, and internal linking for maximum visibility (on-page SEO).
• Execute technical SEO audits, crawl analysis, and performance optimizations to ensure website health and compliance with search engine guidelines.
• Plan and implement off-page SEO strategies including link building, guest posting, and influencer outreach to improve domain authority.
• Drive brand awareness through content marketing, social media integration, and external PR collaborations.
• Manage paid search campaigns on platforms like Google Ads, ensuring optimal budget allocation and ROI.
• Monitor, analyze, and report performance metrics (Google Analytics, Search Console, etc.), providing actionable insights and recommendations.
• Collaborate with cross-functional teams (content, design, development, and sales) to ensure alignment with business objectives.
• Stay updated with the latest trends, algorithms, and best practices in SEO and digital marketing.

Qualifications:

✔ Minimum 1–2 years of proven SEO experience, preferably in an agency or in-house setting.

✔ Strong expertise in all facets of SEO – on-page, off-page, technical, local SEO, and paid campaigns.

✔ Excellent communication skills with fluency in English – both written and verbal.

✔ Ability to translate complex data into actionable strategies.

✔ Experience working with tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.

✔ Understanding of HTML, CSS, website architecture, and content management systems (WordPress, Shopify, etc.).

✔ Demonstrated ability to plan and execute brand promotion campaigns across multiple channels.

✔ Strong problem-solving mindset with attention to detail and a results-oriented approach.

Preferred Skills:

• Experience with content optimization and editorial planning.
• Familiarity with CRO (Conversion Rate Optimization) techniques.
• Knowledge of schema markup and structured data.
• Experience managing enterprise-level SEO projects.
• Working knowledge of automation tools and reporting dashboards.