SEO Specialist

Key Responsibilities

• Develop, implement, and manage comprehensive SEO strategies to increase organic traffic, search rankings, and conversions.
• Conduct in-depth keyword research and competitor analysis to identify opportunities and gaps.
• Strong expertise in all facets of SEO – on-page, off-page, technical, local SEO, and paid campaigns.
• Optimize website structure, content, metadata, and internal linking for maximum visibility (on-page SEO).
• Execute technical SEO audits, crawl analysis, and performance optimizations to ensure website health and compliance with search engine guidelines.
• Plan and implement off-page SEO strategies, including link building, guest posting, and influencer outreach, to improve domain authority.
• Collaborate with cross-functional teams (content, design, development, and sales) to ensure alignment with business objectives.
• Experience working with tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
• Understanding of HTML, CSS, website architecture, and content management systems (WordPress, Shopify, etc.).
• Stay up to date with the latest trends, algorithms, and best practices in SEO and digital marketing.