Social Media Manager

Key Responsibilities:

Social Media Management: Develop and execute social media strategies across platforms (Instagram, Facebook, LinkedIn, X, YouTube, etc.)

• Plan and manage content calendars
• Create engaging captions and content ideas
• Monitor trends and competitor activity
• Manage community engagement (comments, DMs, responses)
• Track performance metrics and generate monthly reports

Digital Marketing: Plan and execute paid ad campaigns (Meta Ads, Google Ads, etc.)

• Manage email marketing campaigns
• Optimize website content for SEO
• Analyze campaign performance and improve ROI
• Work on lead generation and conversion strategies
• Collaborate on marketing funnels and automation

Graphic Design: Create social media posts, reels covers, stories, banners, and ad creatives

• Design marketing materials (brochures, flyers, presentations)
• Maintain brand consistency across platforms
• Edit basic videos for social media (preferred)
• Create visual assets for campaigns and website

Required Skills & Qualifications

• 1-3+ years experience in social media and digital marketing
• Strong knowledge of Meta Ads & Google Ads
• Proficiency in design tools (Canva, Adobe Photoshop, Illustrator, etc.)
• Basic video editing skills (CapCut / Premiere Pro is a plus)
• Understanding of SEO and analytics tools
• Excellent written and verbal communication skills
• Strong creativity and attention to detail