Social Media Manager

Social Media Manager

About the Role We’re hiring a Social Media Manager to lead a 5-member team and own strategy, execution, and reporting across organic and paid channels. You’ll plan creative social strategies, run Meta & Google campaigns end-to-end, and be accountable for growth KPIs and ROI for client accounts.

Key Responsibilities

1) Leadership & Team Management

Lead a team of 5 (creators, designers, copy/video, community, ads exec).

• Set weekly goals, allocate workloads, review outputs, and run stand-ups & weekly reviews.
• Build SOPs, playbooks, and quality bars (naming, file hygiene, turnaround times).
• Coach for skill growth; conduct 1:1s, feedback, and hiring for the pod.
• 2) Social Media Strategy (Organic)Build monthly/quarterly content strategies (pillars, series, calendars, hooks, CTAs).
• Oversee production of Reels/Shorts, carousels, stories, UGC; ensure brand voice & consistency.
• Own community management (DMs, comments, social care SLAs).
• Track content KPIs: reach, saves, comments, watch time, CTR; ship experiments.
• 3) Paid Social & Search (Performance Marketing)Plan → Launch → Optimize → Scale campaigns on Meta Ads (FB/IG) and Google Ads (Search/PMAX/YouTube/Display).
• Create media plans with budgets, forecasts, audiences, geo, placements, and expected CPL/ROAS.
• Set up pixels/conversions (Meta pixel, CAPI), GA4 events, UTM governance, and CRM integrations.
• Run creative testing (hooks, formats, offers), A/B experiments, frequency caps, and funnel stages (TOFU/MOFU/BOFU).
• Collaborate on landing pages (offer clarity, copy, CRO, speed) with designers/dev.
• Own daily/weekly optimization: bids, budgets, audiences, negatives, placements, search terms.
• 4) Client Communication & Reporting Run kickoff workshops, monthly reviews, and QBRs with actionable insights.
• Share dashboards (Looker/Data Studio/Sheets), narrative analysis, and next-step experiments.
• Manage expectations on timelines, attribution, and budget pacing; flag risks early.
• 5) Compliance & Governance Ensure ad policy compliance (Meta/Google), cookie/consent where needed, and brand safety.
• Maintain creative rights, music licenses, and influencer disclosures.
• Must-Have Skills & Experience in social media & performance marketing.
• Hands-on Meta Ads (lead gen, catalogue, conversions) and Google Ads (Search/PMAX/YouTube).
• Strong grasp of funnels, attribution, GA4, pixels, UTMs, and CRM hygiene.
• Content instincts: hooks, scripting, briefs for video/carousels; understands what drives saves, comments, watch time.
• Confident client communication; clear English/Hinglish.
• Good-to-Have Experience with LinkedIn Ads, YouTube Shorts, Remarketing/Email/WhatsApp flows.
• CRO tools (Hotjar, PageSpeed insights), basic SQL/Sheets analytics, and Looker Studio.
• Influencer/UGC coordination and brand collaborations.

Tools You’ll UseMeta Ads Manager, Google Ads/GA4, Tag Manager, Business Suite, Looker Studio, Sheets, Notion/Trello, Canva/Adobe, CRM (HubSpot/Zoho/LeadSquared).