Social Media Manager

 Key Responsibilities

* Manage and grow social media pages and handles (Instagram, Facebook, LinkedIn, X, YouTube, Quora etc.) and create engaging content.

* Plan and schedule daily posts, reels, shorts, stories, and updates on different digital platforms.

* Research trends, hashtags, and competitor strategies.

* Plan and execute digital marketing campaigns across different digital platforms through Google Ads, Meta Ads, LinkedIn Ads etc.

* Manage email marketing campaigns and lead-generation strategies.

* Engage with the online audience through comments and DMs.

* Handle SEO activities: keyword research, on-page optimization, off-page link building, etc.

* Monitor website traffic and performance using Google Analytics and other tools.

* Track growth, impressions, reach, and engagement using analytics tools.

* Create and analyze performance reports to improve marketing results.

* Designing of creatives and marketing videos; and video editing.

* Coordinate with design and content teams for creatives, videos, and marketing materials.

* Assist in writing scripts for videos and drafting captions.

* Stay updated with the latest trends in digital marketing and tools so as to help in building the brand voice of the organisation.

 Required Skills

* Knowledge of SEO, SEM, SMM, and Google Analytics.

* Basic understanding of content marketing and branding.

* Understanding of reels, hooks, thumbnails, and viral formats is a plus.

* Basic editing skills for photo and video.

* Good communication and creative thinking skills.

* Discipline and ability to manage multiple projects and meet deadlines.

* Familiarity with tools like Canva, Adobe tools, Google Ads, Meta Business Suite, and CRM tools (optional) and willingness to learn new tools.

 Qualifications

* Good command in English and Hindi (preferred but not mandatory).

* Bachelor’s degree in Marketing, Business, or any related field (preferred but not mandatory).

* Certification in digital marketing (preferred but not mandatory).

 What We Offer

* A creative and positive work environment.

* Hands-on learning with real time digital campaigns.

* Growth opportunities based on performance.

* Direct exposure to high quality content across motivation, spirituality, education, youth development, and life skills.

* Opportunity to work closely with big brands.