Social Media Manager

Social Media Manager

Responsibilities:

• Develop and implement social media strategies aligned with marketing goals.
• Create engaging content (posts, stories, reels, videos, etc.) across all platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
• Manage daily posting schedules and ensure brand consistency.
• Monitor audience engagement, respond to comments/messages, and build community.
• Run paid social media campaigns and optimize performance.
• Track analytics and prepare monthly reports on reach, engagement, and conversions.
• Stay updated with the latest trends, tools, and platform updates.
• Collaborate with design, content, and marketing teams for coordinated brand communication.

Skills Required:

• Strong copywriting and storytelling skills.
• Proficiency with analytics tools (Meta Business Suite, Google Analytics, etc.).
• Basic graphic and video editing knowledge (Canva, Adobe, CapCut).
• Creative thinking and understanding of target audience behavior.
• Time management and trend awareness.

Experience:

1–3 years in social media marketing