End-to-end management of client social media accounts (Instagram, Facebook, LinkedIn, YouTube, X, etc.)

  * Develop and implement tailored platform-wise strategies based on client objectives.

  * Plan, maintain, and execute content calendars in coordination with the design and copy teams.

* Content & Campaign Ideation

  * Conceptualise engaging campaigns, reels, static posts, and stories.

  * Bring innovative ideas to the table aligned with brand voice and marketing goals.

  * Collaborate with creative teams to ensure on-brand visuals and messaging.

* Strategic Growth & Execution

  * Craft data-driven growth plans to increase followers, engagement, and reach.

  * Leverage trends, hashtags, and audience behavior to amplify content.

  * Optimize posting schedules and formats for maximum reach and ROI.

* Analytics & Reporting

  * Monitor platform performance.

  * Generate monthly reports with key metrics, insights, and actionable recommendations.

  * Suggest improvements and pivots to campaigns based on data.

* Team Collaboration & Client Communication

  * Attend client meetings to present ideas, pitch campaigns, and report progress.

  * Coordinate with ad specialists, designers, and copywriters for seamless execution.