Social Media Marketing Executive

About the Role

We are seeking a creative and analytical Social Media Marketing & Campaign Specialist to manage and grow our online presence. The ideal candidate will plan, execute, and optimize social media campaigns that drive engagement, leads, and brand awareness across multiple platforms.

Key Responsibilities

Develop and implement social media strategies aligned with business goals.

Manage daily operations on platforms like Facebook, Instagram, LinkedIn, YouTube, X, and Pinterest.

Create and publish engaging content (posts, reels, stories, videos, ads).

Plan and execute paid ad campaigns across Meta Ads, Google Ads, and LinkedIn Ads.

Monitor campaign performance and optimize for ROI, engagement, and conversions.

Conduct market research and competitor analysis.

Work with design/content teams to produce high-quality creatives.

Track and report key metrics such as reach, impressions, CTR, CPC, conversions, etc.

Stay updated with the latest trends, tools, and algorithms in social media.

Respond to comments, messages, and maintain strong audience interaction.

Required Skills

Technical Skills

Strong knowledge of Meta Business Suite, Google Ads Manager, and LinkedIn Campaign Manager.

Experience with content creation tools (Canva, Adobe Creative Suite — optional).

Ability to run and optimize Paid Ad Campaigns.

Understanding of analytics tools (Google Analytics, Insights, Hootsuite, Buffer, etc.).

Marketing Skills

Creative storytelling and copywriting.

Audience targeting and segmentation.

Knowledge of social media trends, hashtags, and platform algorithms.

Strong campaign planning, budgeting, and performance analysis.

Soft Skills

Excellent communication and creativity.

Ability to work in teams and meet deadlines.

Strong analytical and problem-solving mindset.