Job Responsibilities for a Marketing and Social Media Manager at a Golf-Specific Retail and Fitting Studio

The role of a Marketing and Social Media Manager in a golf-specific retail and fitting studio encompasses a variety of responsibilities aimed at enhancing brand visibility, engaging customers, and driving sales. Below are the key responsibilities associated with this position:

Core Responsibilities

1. Marketing Strategy Development

• Develop comprehensive marketing strategies that align with business goals, focusing on both online and offline channels.
• Identify target audiences through market research and customer data analysis to tailor marketing efforts effectively.

2. Social Media Management

• Oversee the studio's social media presence across various platforms (e.g., Instagram, Facebook, Twitter).
• Create and implement a content calendar to ensure consistent posting and engagement.
• Develop engaging content that resonates with golf enthusiasts, including graphics, videos, and written posts.

3. Content Creation

• Produce high-quality content tailored for different platforms, including blog posts, promotional materials, and social media updates.
• Utilize storytelling to highlight products, services, and customer testimonials that showcase the studio’s offerings.

4. Community Engagement

• Actively manage online communities by responding to comments, messages, and inquiries to foster customer relationships.
• Encourage user-generated content by engaging with customers who share their experiences with the studio's products or services.

5. Lead Generation

• Implement lead generation strategies through social media ads, email campaigns, and promotions to attract potential customers.
• Collaborate with sales teams to convert leads into sales by providing necessary marketing support.

6. Analytics and Reporting

• Monitor and analyze the performance of marketing campaigns using tools like Google Analytics and social media insights.
• Prepare regular reports on key performance indicators (KPIs) such as engagement rates, lead generation success, and return on investment (ROI).

7. Collaboration Across Departments

• Work closely with sales, customer service, and product development teams to ensure cohesive messaging and branding.
• Participate in product launches or promotional events to enhance brand visibility both online and offline.

8. Offline Marketing Initiatives

• Plan and execute offline marketing strategies such as in-store promotions, events, or collaborations with local golf clubs.
• Utilize online-to-offline (O2O) marketing techniques to drive traffic from digital platforms to physical store visits.