Social Media Marketing Executive

📌 Position: Social Media Marketing Executive

Industry: Medical Devices / Manufacturing / B2B

• 🎯 Key ResponsibilitiesManage company presence on LinkedIn, Instagram, Facebook, and YouTube (primary focus on LinkedIn & B2B platforms)
• Create and schedule educational, product-focused, and brand-building content
• Promote medical products, manufacturing capabilities, certifications, and company milestones
• Coordinate with sales, production, and regulatory teams for accurate content
• Ensure all content complies with medical, regulatory & industry guidelines
• Design basic creatives using Canva (product posts, brochures, banners)
• Create basic product videos, reels, demos, and explainer content
• Run and monitor B2B lead generation ads (LinkedIn & Meta – basic level)
• Handle inquiries, distributor messages, and business leads from social platforms
• Prepare monthly performance & lead reports
• Support exhibitions, product launches, dealer/distributor announcements
• Maintain professional brand tone suitable for international customers

• 🧠 Key Skills Required Strong understanding of B2B & industrial social media marketing
• Knowledge of medical / manufacturing terminology (preferred)
• Ability to convert technical information into simple, engaging content
• Good written English (for international & professional audience)
• Hands-on experience with Canva & basic video editing tools
• Understanding of LinkedIn marketing & lead generation
• Basic knowledge of Meta Ads / LinkedIn Ads
• Analytical skills to track leads, reach, and engagement
• Attention to detail & compliance-focused mindset

• 🎓 Preferred QualificationsGraduate in Marketing / Mass Communication / Business / Life Sciences (preferred)
• 1–3 years of experience in B2B / medical / manufacturing marketing
• Experience handling international customers or distributors is an advantage

• 🎯 Key Performance Indicators (KPIs)Growth in qualified business leads
• LinkedIn engagement & follower growth
• Website traffic from social media
• Product & brand visibility
• Lead response time & follow-up coordination