Social Media Marketing Executive

Key Responsibilities

🔹 Content Creation (Educational + Emotional)

• Create informative and engaging content about prosthetic and orthotic solutions
• Share patient success stories (with consent) and transformation journeys
• Develop reels, videos, and posts explaining devices, treatments, and benefits
• Ensure content is empathetic, accurate, and easy to understand

🔹 Platform Management

• Manage accounts on Instagram, Facebook, YouTube, and LinkedIn
• Schedule posts, reels, and educational videos
• Respond to patient queries, comments, and messages professionally

🔹 Lead Generation & Conversion

• Generate inquiries for prosthetic and orthotic consultations
• Run targeted campaigns for clinics, hospitals, and rehabilitation services
• Work with the sales/clinical team to track and convert leads

🔹 Awareness & Branding

• Build awareness about conditions like
• 
  
• Amputation
• Cerebral Palsy
• Scoliosis
• 
  
• Promote services such as artificial limbs, braces, and mobility aids
• Highlight clinic expertise, technology, and patient care

🔹 Performance Tracking

• Monitor KPIs: leads, engagement, reach, and conversions
• Use tools like Google Analytics and Meta Business Suite
• Generate weekly/monthly reports with insights and improvements

🔹 Paid Campaign Management

• Run ads targeting patients, caregivers, hospitals, and doctors
• Optimize campaigns for cost per lead (CPL) and ROI
• Manage campaigns via Facebook Ads Manager

🔹 Compliance & Ethics

• Ensure all content respects patient privacy and confidentiality
• Follow healthcare advertising guidelines
• Avoid misleading claims or unrealistic promises

Preferred Skills

• Experience working with clinics, hospitals, or rehab centers
• Familiarity with tools like Canva or video editing apps
• Understanding of patient journey and healthcare marketing

📊 Key Performance Indicators (KPIs)

• Monthly patient inquiries/leads
• Appointment bookings from social media
• Engagement rate on educational content
• Video views (especially patient stories & explainer videos)
• Cost per lead (CPL)

🧠 Required Skills

• Strong storytelling and content creation skills
• Basic understanding of healthcare or willingness to learn
• Empathy and sensitivity in communication
• Knowledge of social media analytics and tools
• Ability to simplify medical/technical information