Social Media Specialist

• Strategy and planning: Develop and implement comprehensive social media strategies aligned with business objectives, including setting goals and KPIs. 
• Content creation: Create, curate, and manage a variety of content, including text, images, and videos, that is engaging and specific to each platform. 
• Community management: Monitor social media channels, respond to comments and messages, and foster community engagement. 
• Campaign execution: Plan and execute social media campaigns, including promotions and contests, and manage paid advertising efforts. 
• Analytics and reporting: Track, analyze, and report on key metrics to measure campaign performance and identify areas for improvement. 
• Collaboration: Work with other departments, such as marketing and sales, to ensure brand consistency and achieve shared goals. 
• Trend monitoring: Stay current on social media best practices, platform updates, and industry trends to inform strategy. 

Required skills

• Strong understanding of social media best practices and trends
• Excellent written and verbal communication skills
• Proficiency with social media management and analytics tools
• Creative thinking and content creation abilities
• Analytical skills to interpret data and draw conclusions
• Ability to multitask and manage time effectively
• Strong customer service and problem-solving skills