Social Media Specialist

We are looking for a highly skilled Social Media Specialist & Meta Ads Expert who can manage, optimize, and scale paid advertising campaigns while building strong organic brand presence.

The ideal candidate must have hands-on experience running profitable Meta (Facebook & Instagram) ad campaigns and managing social media accounts strategically.

Job Type

• Full-Time | Work From Office
• 8 Hours per Day | 6 Days a Week

Immediate joiners preferred.

🔥 Key Responsibilities

📢 Social Media Management

• Manage and grow Instagram & Facebook pages
• Create content strategy and posting calendar
• Write engaging captions and CTAs
• Monitor engagement and respond to audience
• Increase organic reach and followers

🎯 Meta Ads Management

• Plan, create, and manage Facebook & Instagram ad campaigns
• Run Lead Generation, Conversion, and Retargeting campaigns
• Audience research and custom audience creation
• Pixel setup and tracking
• A/B testing of creatives and copies
• Optimize campaigns to reduce CPL and increase ROAS
• Daily performance monitoring and reporting

📊 Analytics & Reporting

• Weekly and monthly performance reports
• Analyze campaign metrics (CPC, CTR, ROAS, CPL)
• Suggest improvement strategies

3–4 years experience in Social Media & Meta Ads

• Strong understanding of Meta Business Manager
• Experience in scaling ad budgets
• Knowledge of funnel building and retargeting strategy
• Basic knowledge of Canva / Photoshop
• Understanding of lead generation campaigns
• Data-driven mindset
• Strong communication skills