Social Media Specialist

Social Media & Brand Storyteller

Location: Delhi, India

Brand: Manobhav (www.manobhav.com)

The Vision

Manobhav is more than a luxury brand; it is a philosophy of mindful elegance. We curate high-end experiences and products for a discerning global clientele who value craftsmanship, heritage, and the "Art of Living."

We are seeking a Social Media & Brand Storyteller who understands that luxury is not about volume, but about resonance. You will be the digital voice of Manobhav, responsible for crafting a narrative that is as sophisticated and refined as the products we represent.

Key Responsibilities-

• Narrative Strategy: Develop and execute a multi-channel social media strategy (Instagram, LinkedIn, Pinterest) that aligns with our luxury positioning and business growth goals.
• Content Curation & Creation: Produce high-aesthetic visual content and compelling copy that evokes emotion and reflects the brand’s "Manobhav" (Inner Feeling) ethos.
• Community Cultivation: Engage with high-net-worth individuals, collectors, and connoisseurs with a tone of voice that is professional, warm, and highly informed.
• Influencer & Partner Relations: Identify and manage collaborations with ultra-luxury influencers, interior designers, and lifestyle curators who align with our brand values.
• Growth Analytics: Monitor performance with a focus on high-quality engagement and conversion rather than vanity metrics, ensuring our SEO and digital footprint remain premium.

The Ideal Candidate-

• The Aesthetic Eye: You have an impeccable sense of design, typography, and photography. You understand the "luxury minimalist" or "heritage" aesthetic.
• The Wordsmith: You can write copy that is evocative, poetic, yet authoritative. You don't just sell; you educate and inspire.
• The Strategist: You have 3–5 years of experience managing social media for luxury, lifestyle, or high-end retail brands.
• The Professional: You understand the nuances of the HNI (High Net Worth Individual) market and how to navigate the digital spaces they inhabit.

Qualifications-

• Proven track record in growing a premium brand’s digital presence.
• Proficiency in high-end content tools (Adobe Creative Suite, Canva Pro, high-level video editing).
• Deep understanding of the luxury market landscape in India and internationally (specifically the UK and Europe).
• Strong understanding of SEO-driven social media tactics to improve brand discovery.

Why Join Manobhav ?

At Manobhav, you will have the creative freedom to build a digital legacy. You will work directly with the founder to shape the future of a brand that values quality over quantity and depth over surface.

To Apply: Please submit your resume along with a portfolio or a link to a social media account you have managed that demonstrates your ability to handle a luxury aesthetic.