We are looking for a Digital Marketing Executive to join our marketing team and help us achieve our goals through digital channels. You will be responsible for implementing online marketing strategies through social media accounts, email campaigns, and SEO efforts. Your role will also involve analyzing data to identify trends and insights to achieve maximum ROI in paid campaigns.

Responsibilities:

Develop and manage digital marketing campaigns across multiple channels.

Plan and execute SEO/SEM strategies to optimize online presence and improve customer acquisition.

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Identify trends and insights, and optimize spend and performance based on the insights.

Brainstorm new and creative growth strategies.

Collaborate with internal teams to create landing pages and optimize user experience.

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels.

Instrument conversion points and optimize user funnels.

Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.

Requirements:

Proven experience as a Digital Marketing Executive or similar role.

Excellent understanding of digital marketing concepts and best practices.

Experience with B2C social media, Google AdWords, email campaigns, and SEO/SEM.

Perfect knowledge of web analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

Skills and experience in creative content writing.

Analytical mindset and critical thinking.

Excellent communication and interpersonal skills.

Education and Certifications:

Bachelor’s degree in Marketing or relevant field.

Additional certifications in Digital Marketing are a plus.