Brand Manager

As Brand Manager, you will drive Bonvie’s brand strategy and ensure it shows up consistently across performance, content, packaging, product storytelling, retail/quick commerce, and partnerships. You’ll turn insights into campaigns, manage launches, and work closely with design, content, sales, and external agencies to build a brand people remember—and buy again.

Key Responsibilities

1) Brand Strategy & PositioningOwn the brand voice, messaging, and positioning across categories and channels.

• Develop annual/quarterly brand plans aligned with business goals (growth, new categories, new channels).
• Build and maintain brand guidelines: tone, design direction, claims, product storytelling, and usage rules.

2) Campaigns & CommunicationsConceptualize and execute integrated brand campaigns (seasonal, festivals, gifting, new channels, launches).

• Lead content themes and storytelling across Instagram, LinkedIn, website, email/WhatsApp, and marketplace brand stores.
• Coordinate shoots, creators/influencers, and brand collaborations (as relevant).

3) New Product Launches (NPD)Own end-to-end launch planning: naming, claims, pack communication, GTM plan, content, channel toolkits.

• Create launch playbooks across D2C + marketplaces + quick commerce + B2B.

4) Packaging & On-Pack CommunicationPartner with design and product teams to deliver premium packaging and clear on-pack benefits.

• Ensure compliance-friendly claim writing and clean, consistent brand presence across SKUs.

5) Channel Storytelling & MerchandisingBuild channel-specific brand toolkits:

• Amazon/Blinkit/quick commerce: A+ content, PDP storytelling, banners, storefront assets, brand decks.
• B2B/corporate gifting: pitch decks, brochures, gifting catalogues, sampling kits.
• Work with sales/key accounts to ensure brand quality at point-of-sale and partner platforms.

6) Consumer Insights & Brand HealthTrack and synthesize insights from reviews, social listening, customer support, and category trends.

• Own brand tracking metrics: awareness proxies, sentiment, repeat signals, NPS (if applicable), review ratings.

7) Cross-functional & Agency ManagementManage timelines, briefs, and outputs with designers, content creators, agencies, photographers, printers.

• Build tight processes: creative briefing, approvals, asset repositories, campaign calendars.
• What Success Looks Like (First 90 Days)Refresh/standardize brand toolkit (voice, claims framework, messaging pillars, visual consistency).
• Deliver a working campaign calendar aligned to sales moments (quick commerce spikes, gifting seasons).
• Improve PDP/A+ storytelling consistency across top SKUs.
• Own 1–2 launch/campaign executions end-to-end with measurable channel impact.

Requirements

• 2–5 years in brand marketing (FMCG, D2C, food, lifestyle brands preferred).
• Strong brand storytelling + execution skills (campaigns, copy sense, creative judgment).
• Experience working with design/content teams and briefing creatives effectively.
• Understanding of e-commerce/quick commerce merchandising (PDPs, A+ content, storefronts).
• Strong project management: timelines, vendors, budgets, checklists.