Business Head – Buyer Credit (Fintech)

About IndiaMART

IndiaMART is India’s largest online B2B marketplace, connecting buyers with suppliers. With a 60%

market share of the online B2B Classified space in India, the channel focuses on providing a “360-degree

solution” to Small & Medium Enterprises (SMEs), Large Enterprises as well as individuals. Founded in

1999, the company’s mission is ‘to make doing business easy’ and is trusted with 138 mn+ buyers, 67

mn+ sellers, and has 76 mn+ products & services on its platform leading to 50 mn+ business enquiries

every month.

Product:

Product Description: Buyer Credit

The Buyer Credit product is a digital lending solution designed to finance procurement on our

marketplace. A significant share of buyer enquiries, especially for machinery and capital equipment—

requires access to working capital or term loans. Buyer Credit bridges this gap by seamlessly embedding

lending offers into the RFQ (Request for Quote) workflow:

• Digital End-to-End Journey: From application to disbursal, buyers enjoy a fully online process with

instant eligibility checks and e-sign integration.

• Flexible Financing Options: Term loans, invoice financing, and equipment-specific products (e.g.,

structured EMI for machinery) tailored to SME cash-flow cycles.

• Lender Partnerships: Integrations with banks, NBFCs, and fintech lenders to underwrite and

service loans, while IndiaMART handles lead flow, user experience, and collections support.

• Seller Enablement: Sellers receive guaranteed payment upon shipment, improving quote

conversion and reducing credit risk.

• Data-Driven Underwriting: Leverages on-platform behaviour, transaction history, and 3rd-party

credit bureau data to power custom scoring models for rapid decisioning.

This product not only deepens buyer engagement but also creates a new P&L stream through origination

fees, interest income shares, and partner revenue-share models.