Digital Marketer

🎯 Role Overview

We’re looking for a hands-on Digital Marketer who can own WhatsApp campaigns end-to-end and optimize SEO for Evara’s website. This role is for someone who understands D2C fashion brands, customer behavior, and conversion-driven marketing—not just vanity metrics.

🧩 Key Responsibilities

• WhatsApp Marketing & CampaignsPlan, execute, and optimize WhatsApp broadcast & automation campaigns
• Handle abandoned cart, COD confirmation, order updates & re-engagement flows
• Segment customers based on behavior (new, repeat, inactive, high AOV)
• Write high-converting WhatsApp copy aligned with Evara’s brand voice
• Track CTR, conversions, revenue, and continuously improve performance
• SEO & Website OptimizationOptimize product pages, collections, and blogs for SEO
• Conduct keyword research focused on ethnic wear & fashion search intent
• Improve on-page SEO (titles, meta descriptions, URLs, internal linking)
• Work with the design/content team to improve organic traffic & rankings
• Monitor Google Search Console & Analytics for SEO performance
• Performance & GrowthAnalyze campaign results and prepare weekly performance reports
• Suggest CRO improvements for landing pages & product listings
• Stay updated with D2C marketing & WhatsApp commerce trends

✅ Requirements

• 1–3 years experience in Digital Marketing (D2C preferred)
• Strong experience with WhatsApp marketing tools (Interakt, WATI, Zoko, etc.)
• Practical knowledge of SEO (on-page + basic technical SEO)
• Good understanding of Shopify websites
• Strong copywriting skills (short-form, conversion-focused)
• Data-driven mindset with attention to detail