Digital Marketer

Digital Marketer drives brand awareness, online traffic, and lead generation by developing and executing strategies across digital channels, including SEO/SEM, social media, email, and display advertising. Key responsibilities include creating content, managing campaigns, analyzing performance metrics (KPIs), and optimizing user experience. 

Key Responsibilities

• Campaign Management: Plan, execute, and monitor digital campaigns (paid search, social media, display ads) to drive, web, SEO/SEM, email, social media, and display advertising for, and engagement.
• Digital Content & SEO: Create engaging content (blog posts, social media, email newsletters) and perform keyword research and on-page optimization for better search visibility.
• Analytics & Reporting: Utilize tools like Google Analytics to measure and report on the ROI and KPIs of all digital marketing campaigns.
• Optimization: Identify trends, insights, and new and creative growth strategies to optimize spending and user funnel performance.
• Brand & Social Media: Maintain a consistent brand voice across all digital channels, particularly social media platforms.
• Collaboration: Work with internal teams (design, sales) and external vendors to develop landing pages and improve the user experience. 

Required Skills and Qualifications

• Proven experience in digital marketing or a similar role.
• Expertise in SEO, SEM, PPC, and social media platforms (e.g., Google Ads, Facebook Ads).
• Strong analytical skills with experience in web analytics tools (e.g., Google Analytics, HubSpot).
• Proficiency in content management systems (CMS) and email marketing software.
• Excellent written and verbal communication skills.
• Degree in Marketing, Communications, or a related field.