Digital Marketing Executive

Job Title: Digital Marketing Executive Industry: Baby Care / Baby Products

Position : 2

Trainee & experienced

Department: Marketing

Location: Sector 4 Noida UP

Employment Type: Full-time

Job SummaryWe are seeking a creative, detail-oriented Digital Marketing Executive to strengthen our online presence and drive sales for our baby products brand. The role involves managing digital campaigns with a strong focus on brand trust, parent engagement, and e-commerce growth, while ensuring compliance with safety and advertising guidelines relevant to baby and child care products.

• Key ResponsibilitiesPlan and execute digital marketing campaigns for baby care products across Google, Meta (Facebook & Instagram), YouTube, and marketplaces
• Manage and optimize paid advertising campaigns to drive website traffic, conversions, and product sales
• Develop engaging, informative, and parent-friendly content for social media, blogs, and ads
• Coordinate with design and content teams for creatives aligned with brand values and child-safe messaging
• Handle SEO and SEM activities including keyword research focused on parenting and baby care searches
• Manage e-commerce listings (Amazon, Flipkart, FirstCry, website) in coordination with sales teams
• Monitor online reviews, parent feedback, and queries; work with customer support to ensure positive brand perception
• Track and analyze performance using Google Analytics, Ads Manager, and marketplace dashboards
• Prepare weekly and monthly performance reports on traffic, sales, and ROI
• Ensure all digital communication complies with baby product safety standards and advertising regulations
• Stay updated on parenting trends, influencer marketing, and baby care content trends
• Required Skills & CompetenciesStrong understanding of digital marketing platforms and tools
• Hands-on experience with Google Ads, Facebook & Instagram Ads
• Basic knowledge of SEO, content marketing, and influencer collaborations
• Experience with e-commerce marketing and marketplace platforms preferred
• Ability to create empathetic, trust-building communication for parents
• Data-driven approach with attention to detail
• Good communication and coordination skills
• Qualification & ExperienceBachelor’s degree in Marketing, Business, Communications, or related field
• 1–3 years of experience in digital marketing (baby care / FMCG / e-commerce preferred)
• Certifications in Digital Marketing, Google Ads, or Meta Ads are an advantage
• Key Performance Indicators (KPIs)Online sales and conversion rate
• Cost per acquisition (CPA)
• Website traffic and engagement
• Social media reach and parent engagement
• Marketplace performance and ratings