Job Summary:We are seeking a creative and results-driven Digital Marketer to develop, implement, and manage marketing campaigns that promote our brand, products, and services. You will play a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers.

Key Responsibilities :

• Plan and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
• Manage and maintain the company’s website, ensuring content is updated and optimized for SEO.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on data-driven analysis.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Manage and grow presence on social media platforms including Facebook, Instagram, LinkedIn, and X (formerly Twitter).
• Stay up to date with the latest digital marketing trends and best practices.

Requirements and Skills:

• Proven experience as a Digital Marketer or similar role.
• Strong understanding of digital marketing channels and strategies.
• Hands-on experience with SEO, Google Ads, social media marketing, and email marketing tools.
• Proficient in web analytics tools (e.g., Google Analytics, SEMrush, Ahrefs).
• Excellent written and verbal communication skills.
• Knowledge of website CMS platforms like WordPress.
• Creative thinker with a data-driven approach.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field.
• Google Ads and/or Analytics certification is a plus.
• Experience in graphic design and content creation tools (e.g., Canva, Adobe Creative Suite) is desirable.