Digital Marketing Executive

Role OverviewWe’re looking for a hands-on Digital Marketing Executive who can execute, track, and optimise our digital presence across social media, delivery platforms, and paid campaigns. This is a high-ownership role -perfect for someone who understands how food brands grow online and is comfortable working closely with founders, operations, and design teams.

Aroi's Dimsum Corner (QSR Brand) aka ADC

Key Responsibilities

1. Social Media & Content Execution

• Manage Instagram, Facebook, and Google Business for ADC
• Coordinate reels, posts, stories, and festival campaigns
• Work with designers/creators to ensure brand consistency & tone
• Track engagement, reach, and follower growth

2. Performance Marketing Support

• Assist in running Meta & Google Ads (awareness + outlet push)
• Execute hyperlocal campaigns for specific outlets
• Monitor CAC, ROAS, and campaign performance
• Coordinate with agencies/freelancers if required

3. Food Delivery Platform Marketing

• Manage Zomato & Swiggy brand visibility:
• Banner coordination
• Offer planning
• Listing hygiene (images, descriptions, pricing sync)
• Support campaign launches and analyze post-campaign performance

4. Brand & Launch Support

• Support new outlet launches, menu launches, and LTOs
• Coordinate influencer visits, UGC reposts, and collaborations
• Assist in photoshoots, content planning, and campaign calendars

5. Reporting & Insights

• Prepare weekly and monthly performance reports
• Track digital spends vs sales impact
• Share actionable insights to improve conversions and visibility