Digital Marketing Executive

Job Opening: Digital Marketing – Real Estate

Experience: 2–5 Years

Industry: Real Estate / Property

Location: Noida

Role Overview:

We are looking for an experienced Digital Marketer Manager who has strong hands-on knowledge of Google Ads and Meta Ads for real estate lead generation. The role focuses on generating high-quality leads, improving site visits & conversions, and managing multiple real estate projects (residential & commercial).

Key Responsibilities:

Performance Marketing

• Plan, run, and optimise Google Search, Display & Performance Max campaigns
• Manage Facebook & Instagram lead generation campaigns
• Focus on lead quality, site visits, and bookings, not just low CPL
• Monitor daily spends, performance, and ROI

Lead Quality & Funnel Management

• Ensure delivery of genuine and high-intent real estate leads
• Coordinate with sales teams to improve lead-to-site visit & conversion ratio
• Optimise landing pages, lead forms, and call tracking

Audience & Re-marketing

• Create and manage custom, lookalike & re-marketing audiences
• Handle Meta Pixel, Google conversion tracking & GTM
• Run re-marketing campaigns for website visitors, missed calls, and CRM data

Project & Branch Coordination

• Work closely with multiple sites and branch teams
• Handle project-wise campaigns (new launches, offers, inventory push)
• Ensure marketing strategy is aligned with on-ground sales teams

Team Management

• Lead and guide performance marketers, designers, and agencies
• Coordinate with creative, microsite, and database teams
• Ensure timely delivery of creatives, landing pages, and campaigns

Budget & Billing Management

• Manage Google & Meta Ads budgets and billing
• Track marketing spends and coordinate with finance teams
• Ensure budget utilisation as per project priority

Reporting & Process

• Maintain daily, weekly, and monthly reports
• Follow platform policies and internal SOPs
• Maintain campaign structure, documentation, and hygiene

Skills Required

• Strong hands-on experience with Google Ads & Meta Ads (Real Estate)
• Good understanding of lead quality & CRM coordination
• Knowledge of GA4, GTM, Pixel & call tracking
• Experience handling high-budget campaigns
• Strong analytical and people management skills

Preferred Profile

• Experience in Real Estate / Property / Construction marketing
• Exposure to residential & commercial projects
• Google Ads / Meta certifications (preferred)
• Salary & BenefitsCompetitive salary (Best in Industry)
• Performance-based incentives
• Opportunity to work on premium real estate projects

📞 Call / WhatsApp: 9162203865