Digital Marketing Executive

We are looking for a data-driven and creative Digital Marketing Specialist to join our team. You will be responsible for leading our digital growth by designing, implementing, and monitoring campaigns across all digital networks. Our ideal candidate is someone who lives in the data but speaks the language of the customer—someone who can turn a spreadsheet of metrics into a winning brand strategy.

Key Responsibilities

• Campaign Management: Plan and execute all web, SEO/SEM, email, social media, and display advertising campaigns.
• Content Strategy: Design, build, and maintain our social media presence and contribute to the company blog and website.
• Performance Tracking: Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Optimization: Identify trends and insights, and optimize spend and performance based on those insights.
• A/B Testing: Brainstorm new and creative growth strategies and lead conversion experiments.
• Collaboration: Work with internal teams to create landing pages and optimize the end-to-end user experience.
• Market Intelligence: Evaluate emerging technologies and provide perspective for adoption where appropriate.
• Required Skills & QualificationsExperience: [X]+ years of experience in digital marketing or a related field.
• SEO/SEM: Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) and ad serving tools.
• Paid Media: Experience in setting up and optimizing Google Ads and Meta (Facebook/Instagram) Ads campaigns.
• Technical Basics: Working knowledge of HTML, CSS, and JavaScript constraints (to help communicate with developers).
• Analytical Mindset: Strong analytical skills and data-driven thinking.
• Communication: Up-to-date with the latest trends and best practices in online marketing and measurement.