Digital Marketing Executive

We are looking for a Performance Marketer who can independently plan, execute, optimize, and scale paid campaigns across Meta Ads, Google Ads, and other digital platforms.

The ideal candidate should be ROI-focused, analytical, and strong in lead generation and conversion optimization. This role requires a mix of strategic thinking and hands-on execution, along with collaboration with creative, content, and sales teams.

Key Responsibilities Paid Ads Management

• Plan, launch, and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads (Search, Display, YouTube), and Performance Max
• Manage monthly ad budgets and allocate spends efficiently to maximize ROI
• Build full-funnel campaigns for lead generation, traffic, remarketing, and conversions
• Conduct A/B testing for creatives, landing pages, targeting, and bidding strategies

Analytics & Optimization

• Analyze campaign performance using Google Analytics (GA4), Meta Ads Dashboard, and CRM data
• Track and optimize key KPIs such as CPL, CAC, ROAS, CTR, CPM
• Create weekly and monthly performance reports and dashboards
• Identify performance gaps and implement actionable improvements

Strategy & Funnel Building

• Develop 360° performance marketing strategies aligned with business goals
• Create audience segments, remarketing funnels, and lookalike audiences
• Collaborate with design and content teams to create high-performing ad creatives
• Optimize landing pages for better conversions (CRO – Conversion Rate Optimization)

Collaboration & Communication

• Work closely with Sales, Content, and Creative teams
• Coordinate with clients or management for approvals and performance insights
• Present performance reports with clear insights and action plans

Required Skills

• Strong hands-on experience with Meta Ads Manager & Google Ads
• Advanced knowledge of Targeting, Retargeting, Attribution Models, Pixel & Conversion Setup
• Experience with GA4 and Google Tag Manager (GTM)
• Strong analytical and data interpretation skills
• Knowledge of automation tools like Zapier, Webhooks, and CRM integrations
• Good understanding of ad creatives and copywriting principles
• Excellent communication and project management skills

Preferred Qualifications

• 1–2 years of hands-on experience in performance marketing
• Experience in Real estate lead generation (strong advantage)
• Proven track record of scaling paid campaigns with high ROI