Digital Marketing Executive

Key Responsibilities

• Plan and execute digital marketing campaigns across Google Ads, social media, email, SEO, and display ads
• Manage and optimize paid campaigns (PPC, social ads) to improve ROI
• Handle social media marketing: content scheduling, engagement, and performance tracking
• Implement SEO strategies (on-page, off-page, keyword research)
• Create and manage email marketing campaigns and automation
• Track performance using tools like Google Analytics, Search Console, Meta Business Suite
• Analyze data and prepare monthly performance reports
• Coordinate with designers, content writers, and developers
• Stay updated with digital trends, algorithms, and best practices

Required SkillsTechnical Skills

• SEO & SEM
• Google Ads & Social Media Ads
• Content marketing basics
• Email marketing tools (Mailchimp, HubSpot, etc.)
• Analytics & reporting
• CMS tools (WordPress preferred)

Soft Skills

• Analytical thinking
• Creativity
• Communication skills
• Time management
• Problem-solving